Description of Managed Pay-Per-Click (PPC) Advertising Services
Net Power Marketing Advantages
We can assist you with a professional pay-per-click (PPC) program that is tailored to achieve your goals. Here are the top five reasons to consider our internet marketing group.
1. We represent a Google AdWords Authorized Reseller™.
There are a limited number of companies with this certification (not to be confused with the Adwords Qualified Professional certification of which there are thousands).
2. We provide tracking and analysis of your results
We include Omniture Site Catalyst and/or Google Analytics tracking software with our programs. However, the real benefit is not these tools but how we use them. Our monthly and quarterly reporting provides a quantitative and qualitative analysis that makes sense of all the data.
3. We will meet with you to discuss PPC advertising.
4. We offer a three-month Trial Program starting at $800 per month.
5. We can create a few specific landing pages or an entirely new website.
We assist many billion-dollar companies and many 2-man operations. Please let us know if you would like to discuss our PPC programs. We will answer your specific questions in real-time.
What Our Setup Process includes:
- New account setup takes between 8-14 man-hours hours to complete.
- We perform extensive keyword research to identify how your market is searching. This will normally identify hundreds of potential high-value keyword phrases.
- We will research competitor sites to look for additional terminology and keyword phrases.
- We will create a list of irrelevant keywords that helps eliminate unwanted traffic visiting your site. This is referred to as “negative keywords.”
- A list of potential keywords is submitted to the client for input and approval. Once approved we will begin setting up the PPC program in Google & YAHOO. This includes assigning appropriate bids to every keyword independently. We will evaluate each
keyword and assign the most appropriate bid based on the competitiveness of each particular keyword phrase and a client’s budget. - The next step is creating the ads (the text that will appear on the search engines). We will create specific ads for each of the keyword phrases.
- The final step is to assign the destination URLs and landing pages for a program. This means that we will evaluate every keyword and find the most appropriate landing page for all PPC ads.
- Omniture tracking software is installed in the client’s website. An orientation session is scheduled regarding usage of this software.
- Each account is assigned a customer service representative who is responsible for that account’s setup, management, reporting and client communications.
- Our customer service reps will work with the clients to establish goals as well as become familiar with each client’s business. We like to know what which products or services deliver the best profit margin. This helps us to create a program that is in line with a client’s overall business goals.
- Our team will work closely with our Google & YAHOO representatives to make sure that each program is setup and running properly.
- The assigned customer representative is responsible for daily, weekly and monthly bid management and budget reviews to make sure that a client is within their desired monthly & quarterly budget.
- We spend a tremendous amount of time monitoring Google “Click Through Rates” for each client to ensure we are obtaining the best possible placement for the best price.
- The customer service reps will communicate with the clients to suggest any adjustments to the program.
- Monthly keyword data/reporting is provided to outline cost per keyword and keyword placement/position.
- In addition to the keyword reporting, we will also send tracking reporting that identifies the exact search phrase that was typed into a search engine leading to your site. These reports allow for us to pinpoint positive areas of your program and also assist in identifying areas for improvement.
- Any changes to the account, such as, adding or deleting keywords, changing bids, etc. may be made at any time during the span of your program.
- Each program is loaded into our bid management tool which closes bid gaps, helps in obtaining optimal placement and offers additional click auditing.
- The customer service reps will identify the best times for a client’s PPC program to be active (live). This ensures that we are spending the budget as efficiently as possible.
